How do you get attention online?
A while back, I asked subscribers to send me questions in our Substack chat that they would like me to answer.
Today, I answer one of those questions:
How would you advise writers to approach content for building an online presence, e.g., on LinkedIn, Substack? I'm sure you've seen all the disgusting spam on LinkedIn about how to grow a business. The majority are just greedy and shallow people who don't actually care about building relationships. But their tactics actually work... annoyingly. So I'm curious to know from your experience as a storyteller and strategist, how would you approach this?
I have many thoughts on this subject. Here are a few:
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